Media Training for Founders and Executives

• Founders and CEOs facing press, podcast or TV interviews.
• Executives representing their company on panels and at conferences.
• Spokespeople who need to stay on message under pressure.
• Leaders who freeze, ramble or go flat when the red light comes on.

Camera paralysis is real. People who are sharp and persuasive in a meeting can become stiff, over-cautious or vague the moment a camera points at them. The message they meant to deliver gets buried, and the clip that runs is rarely the one they would have chosen.

Media training closes that gap. The goal isn’t to sound rehearsed – it’s to be so well prepared that you can relax and be yourself, while still landing the one message you want people to remember.

We start with a diagnostic on camera, so you can see exactly how you come across and where you’re losing credibility. Then we work through the tools that make the biggest difference:

• A pre-interview ritual for breath and body, so you start grounded.
• Vocal foundations – pitch, pace, tone, melody and volume – for a delivery with range and command.
• Four vocal archetypes to energise, teach, challenge or connect, depending on the moment.
• Communication frameworks that turn complex ideas into one sharp, quotable message.
• Mock interviews that rehearse the questions you’re dreading until they feel familiar.

For you, that means rehearsing on camera until the red light feels like an old friend. Each run is reviewed straight away, so you can hear and see what changed. Alexander draws on his screen work as an actor to show you how to be present on camera without performing.

Reading about confident delivery doesn’t change how you sound when your heart rate goes up. The only reliable way to perform well under pressure is to have already done it – many times, in conditions close to the real thing. That is why every session is built around doing: you speak, you get feedback, you try again, and you notice the difference straight away.

This kinaesthetic approach means the skills live in your body, not just your notes. When the moment comes, you don’t have to remember a list of tips. Your breathing, your voice and your structure are already there, so you can pay attention to the people in front of you instead of to your own nerves.

It also means progress is visible. Recording yourself before and after shows you what has changed, which builds the kind of confidence that lasts beyond a single event.

• One clear message you can return to under any question.
• Short, quotable answers that are hard to take out of context.
• A calm, grounded presence on camera.
• Practised responses to the questions you’re dreading.

Sessions run live on Zoom, so you can work with Alexander from anywhere, or in person in London when you want to rehearse in a real room. The work is the same either way: short explanations, lots of doing, and honest feedback straight away.

If you prefer to start on your own, the course gives you 7 modules and 21 short video classes you can work through at your own pace, with the option of personal video feedback on top.